The wrong marketing leader will cost you time, money, and momentum. The right one will help you build an empire. How do you tell the difference?
Marketing Needs a Reality Check
Many marketers have spent their careers measuring the wrong thing. They live in a world of MQLs, attribution models, and campaign performance dashboards. It’s safe. It’s comfortable. It makes them feel productive.
But here’s the truth: leads are a means to an end they should not be the destination.
You, your investors, and your board don’t care about leads. They care about pipeline and ARR. They care about meetings with buyers who can actually sign contracts.
Marketing has a choice: stay in the comfortable world of lead gen, or step up and own real revenue impact. The great ones—the ones worth hiring—choose the latter.
Marketing Leaders: Welcome to the Revenue Team
The best marketing teams don’t just generate leads. They create demand. They help close deals. They know how to move a prospect from curiosity to commitment.
Marketing Needs a Reality Check
Many marketers have spent their careers measuring the wrong thing. They live in a world of MQLs, attribution models, and campaign performance dashboards. It’s safe. It’s comfortable. It makes them feel productive.
But here’s the truth: leads are a means to an end they should not be the destination.
You, your investors, and your board don’t care about leads. They care about pipeline and ARR. They care about meetings with buyers who can actually sign contracts.
Marketing has a choice: stay in the comfortable world of lead gen, or step up and own real revenue impact. The great ones—the ones worth hiring—choose the latter.
Marketing Leaders: Welcome to the Revenue Team
The best marketing teams don’t just generate leads. They create demand. They help close deals. They know how to move a prospect from curiosity to commitment.
- Knowing exactly how many meetings it takes to generate pipeline
- Working shoulder-to-shoulder with BDRs/SDRs/AMs, not just handing over names
- Understanding what moves deals forward—and what slows them down
- Building a system that creates revenue, not just spreadsheets full of contacts
